"Strength does not come from physical capacity. It comes from an indomitable will." -Mahatma Gandhi
Since releasing All That Glitters into the wild, I've been doing a lot of thinking.
I know: uh-oh.
When I first got started on my writing journey, I knew I -Laura Oliva- was not just going to be a person anymore. I was going to become a brand. I also had more than just a general idea what I wanted that brand to be.
Tender love stories, tough people.
If you've heard that before, awesome. That means I've been doing my job.
But lately I've had the nagging feeling my brand was getting somewhat diluted, at least on Writing In The Night. Previously, I've centered my posts around various aspects of writing and business. They've been great, it's been fun, but it hasn't really tied into my "brand identity".
The Thursday's Children blog hop has always been the exception. The posts I write for my fellow hoppers are closer to my vision than anything else on my blog. That's not to say they're contrived- far from it. I've always believed the best brands derive their potency from a solid nugget of truth. As it turns out, what inspires me fits right in with my professional "image".
That's why I've decided to make the rest of my blog more like what I do for TC.
What does "tough" look like? I happen to believe "toughness" is a valuable quality. It's a quality I've tried to cultivate personally, and it's a quality I admire in others. It's a trait I seek out in plotlines, in dialogue, in setting. It's the reason I choose to write the stories I do.
But it's becoming increasingly rare in our modern, pampered world. We've lost our mojo, guys, and it's tragic. People don't know how to be tough anymore. Maybe they've forgotten. Or maybe they are, but don't realize it. Either way, it's time we reminded ourselves just what we're made of.
It's a tall order, I know, but I have a few ideas.
Now when you come to Writing In The Night (and I hope you will), look for posts that explore what it means to be "tough". I'll explore tough places. Profile tough jobs. Share ideas to get you out and exploring. I'm planning more guest posts (if you have an idea and want to write one, hit me up!).
I hope you're excited about this. I know I am!
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