Thursday, March 28, 2013

Thursday's Children Blog Hop: A Turn For The Tough



































Source: Laura on Pinterest





"Strength does not come from physical capacity. It comes from an indomitable will." -Mahatma Gandhi

Since releasing All That Glitters into the wild, I've been doing a lot of thinking.

I know: uh-oh.

When I first got started on my writing journey, I knew I -Laura Oliva- was not just going to be a person anymore.  I was going to become a brand.  I also had more than just a general idea what I wanted that brand to be.   

Tender love stories, tough people.  

If you've heard that before, awesome.  That means I've been doing my job.

But lately I've had the nagging feeling my brand was getting somewhat diluted, at least on Writing In The Night.  Previously, I've centered my posts around various aspects of writing and business.  They've been great, it's been fun, but it hasn't really tied into my "brand identity".

The Thursday's Children blog hop has always been the exception.  The posts I write for my fellow hoppers are closer to my vision than anything else on my blog.  That's not to say they're contrived- far from it.  I've always believed the best brands derive their potency from a solid nugget of truth.  As it turns out, what inspires me fits right in with my professional "image".


That's why I've decided to make the rest of my blog more like what I do for TC.

What does "tough" look like?  I happen to believe "toughness" is a valuable quality.  It's a quality I've tried to cultivate personally, and it's a quality I admire in others.  It's a trait I seek out in plotlines, in dialogue, in setting.  It's the reason I choose to write the stories I do. 

But it's becoming increasingly rare in our modern, pampered world.  We've lost our mojo, guys, and it's tragic.  People don't know how to be tough anymore.  Maybe they've forgotten.  Or maybe they are, but don't realize it.  Either way, it's time we reminded ourselves just what we're made of.  

It's a tall order, I know, but I have a few ideas. 

Now when you come to Writing In The Night (and I hope you will), look for posts that explore what it means to be "tough".  I'll explore tough places.  Profile tough jobs.  Share ideas to get you out and exploring.  I'm planning more guest posts (if you have an idea and want to write one, hit me up!).

I hope you're excited about this.  I know I am!

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24 comments:

  1. Yes! Sounds like a great plan. I know so many people living tough lives and still keep a Big heart. That is tough. People who can push through sorrow and devastation and remain the spark of love they were born with--truly amazing, inspiring, and tough! Love, love this idea Laura. Keep me posted.

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    1. Awesome! I'm so glad to hear it resonates, and I definitely will keep you posted!

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  2. Interesting. I find the whole concept of branding weirdly fascinating. I also think any time you take two potential opposites, let's say "tough" and "vulnerable" and make them play together it's usually a good thing creatively.

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    1. Agreed! I always thought taking two tough people and having them fall in love- perhaps the most vulnerable emotion of them all- sounded fascinating. I know. I'm a sick human being.

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  3. This! Tough means so many things, but what is its core? Are we - gasp - so untough now that we wouldn't recognize it if it bit us in our collective heart-shaped ass?

    I'll be looking forward to these posts, Laura!

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  4. I love the way you've created a brand, that's so smart!! And I bet the upcoming posts are going to be awesome : )

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  5. I love that you created a brand for yourself! I confess that the only place I've ever seen someone do this is on America's Next Top Model. I never thought about transferring it over to writing! It is an excellent idea :). And I totally agree with your assessment! I went to a rural school (class size of 21, THAT rural) and then transferred to a large private school. Let me tell you, it was a culture shock because everyone was SO uppity. Things I would've said to my friends back at my other school were offensive and too blunt. So, I learned that lesson the hard way! I think the world should toughen up a little :) It would be good for it.

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    1. Preaching to the choir! It always amazes me how snivelly grown adults can get over the littlest things. Then again, maybe I'm just a total bitch and don't realize it. The world may never know...

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  6. Cool. I like the whole idea of tough. I look forward to your explorations.

    http://www.miaceleste.com/?p=239

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  7. I had no idea what my brand was until I started working with a website designer. By the time I was done answering all her questions and picking out images and writing up blurbs, it became a lot clearer. I'm still not totally there with my branding, but I love that you chose tough. Tough means so many things. And I totally agree about it being watered down by today's society.

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    1. Totally! Still finding my direction in a lot of ways, although it's getting progressively clearer.

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  8. I'm an ad guy and I approve of this message! LOL.

    In all seriousness, I think "Tender love stories, tough people." is a great brand promise. It seems to reflect you as a person and the themes in your work. It helps us understand what to expect, but also differentiates you from the other work out there.

    Plus, I like that "tough" can refer to a person, an attitude, a location, a situation, etc. And it's a great contrast to the idea of "tenderness".

    Good for you!

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    1. Thanks, man! Blushing like crazy right now :-)

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  9. I'm familiar with the idea of branding in terms of writing, but I'm not sure how to go about doing it. I'll be avidly watching! :D

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    1. Nice! Hit me up sometime- we can brainstorm and compare notes :-)

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  10. It's awesome to see you further defining your brand, Laura! I can't wait to see some of your ideas.
    Good luck! :)

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  11. I'm with Chris! I'm not sure how to go about branding, so I'll be watching. I think you're doing an awesome job of it!

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    1. Thank you! I always appreciate hearing that. I'm still trying to figure it all out...

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  12. Yay! I'm so glad you've joined us. Tough means a lot of things to me. I like to think of the maxim: "True strength is gentle."

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What did you think? Love it? Hate it? Either way, I want to hear from you!